A BREAKTHROUGH FOR SOW MORTALITY CHALLENGES
Since 2014, sow mortality in the U.S. swine industry has risen by 76%, driven by challenges like farrowing stress, lameness and prolapses. Producers are looking for more effective mitigation, and Sow Magic delivers a natural, innovative solution designed to support sow health and improve productivity.
THE SOLUTION: SOW MAGIC
Sow Magic was developed at O’Bryan Farms, inspired by the real-world challenges and experiences of second-generation pig farmer J.W. O’Bryan in Owensboro, Kentucky.
“I wasn’t trying to create a product—I was trying to fix problems in our herd,” says JW. “Sow Magic grew out of necessity and has evolved into a reliable, science-backed solution for swine producers nationwide.”
Today, Sow Magic is proudly offered by Ralco, a leader in natural and effective agriculture solutions. This collaboration combines JW’s on-farm expertise with Ralco’s scientific rigor, bringing producers a powerful tool to help productivity and profitability.
PROVEN RESULTS FROM THE FIELD
Sow Magic is a proprietary blend of natural ingredients and proven technologies designed to manage sow challenges. Producers report consistent, field-proven results, including:
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Reduced Sow Mortality: Supports sow well-being and longevity, helping reduce death loss in a herd.
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Decreased Prolapses: Supports the reduction of prolapse occurrences with visible improvements typically seen within 4-5 weeks.
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Overall Health Improvements: Helps naturally maintain sow health which may reduce the need for additional treatments.
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Enhanced Physical Health: Promotes strong hooves, consistent stool quality and bright skin tone— all signs of a healthy, thriving sow.
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Improved Productivity: Increased survival rates and health metrics lead to better reproductive performance and more pigs weaned per sow.
Sow Magic is available in a 50 lb. bag, tote bag or bulk.
Product #5104
AN ALARMING RISE IN SOW MORTALITY
Sow mortality has surged from 9% in 2014 to 15.8% in 2023, including a 1.4% jump in 2023 alone. To put in perspective, that means a 2,000-head sow farm would have 318 deaths annually compared to 180 deaths in 2014.
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INSIGHTS BACKED BY RESEARCH
Sow Magic research shows consistent, measurable success across farms, addressing critical challenges like sow mortality and prolapses.
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9% reduction in sow mortality at a 10,000-sow farm.
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10% decrease in prolapse cases across multiple sites.
CASE STUDY: 5,500-SOW FARM RESULTS
Below is an example of a 5,500-sow farm in 2024 with results prior to using Sow Magic and the most recent 3-week measurement (i.e., weeks 5–7 after inclusion in the gestation diet).
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Meet the O’Bryans
J.W. and Lauren O’Bryan manage a 10,000-sow farm near Owensboro, KY while raising their three children. As a second-generation farmer, J.W. combines innovation with tradition, building on the foundation laid by his father, Jerry. For the O’Bryans, farming isn’t just a job—it’s a way of life that shapes their family and community.
Take a glimpse into their farm by watching the video below.
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